Daily Yolk
Summary
Daily Yolk is an all-day breakfast restaurant built around a simple, joyful idea: breakfast, any time of day. The brand needed an identity that felt warm, energetic, and a little playful, something that could carry a sunny yolk feeling across everything from the menu to the loyalty program without feeling gimmicky. The restaurant needed a cohesive visual and verbal identity that could stand out in a crowded all-day-breakfast/brunch category, invite in customers and stand alongside competitors.
Solutions
I developed a full brand identity centered on a yolk motif, paired with a distinctive tone of voice short, bolded, lowercase item names with light, friendly descriptions that gave the menu and collateral a consistent, recognizable personality. This voice and visual system extended into copywriting for taglines and campaign lines, like "Yolk. Eat. Repeat." for the loyalty card and other materials reinforcing the sunny, morning-energy feel across every piece.
Deliverables
Brand identity & logo system. Menu design and copywriting (breakfast, sweets, bar, coffee sections) A social media campaign concept and content. Marketing materials and in-store collateral like loyalty cards, packaging, and signage.
My Role
I led branding, marketing, and copywriting end-to-end developing the visual identity, writing the brand voice and menu copy, and designing the social campaign and collateral, ensuring every touchpoint felt like part of one cohesive world.
