The Electric Root Festival is an inclusive celebration of Black arts and culture, blending creativity and hospitality in Oxford, OH.Here I am showcasing my imagined Environmental Graphic Design work for the festival based on my winning brand guideline.
Signage
Signage for the festival matching the brand guidelines is vibrant and inviting. Radical hospitality and community is to be shown in the imagery.
Festival Gazebo
The information gazebo is a place where people can gather to gain information about the festival. Circular elements and bright colors are inviting and bring in radical joy.
A Frame
Each event location would have a medium sized A Frame Signage describing the event, with the time, and some sort of visual.
Billboard
Bold colors, big text, and vibrant photographs help grab the attention of passerbyers on the day of the festival.
Wayfinding
One of the most important parts of a festival is the wayfinding system! Wayfinding helps you get from point a, to b!
Sizing
Here is a rough draft of the sizing of the signage!
